Making It Make Sense

We love a good hoodie—and we love fair pay for everyone, from artists to the people who make our goods, all without costing the earth. So we’re building a model where it all can exist in exquisite harmony.

What Do We Mean?

Better Goods, by design: We use higher-standard blanks whenever we can (Stanley/Stella is the gold standard). When that’s not possible, we stick to a few solid legacy options (like Otto and Yupoong for snapbacks). Anything below that middle tier is retired.

Not a label: We’re a union—built to support and amplify quality art, with terms that are straightforward and respectful to everyone involved.

The win/win: We want everyone to win, together. If someone’s getting screwed, we’re not interested.

Radical transparency: We’re not perfect, and we won’t pretend to be. We share what we learn and keep improving as we build.

Yes, it’s print-on-demand: We make print-on-demand apparel—but we do it with the goal of keeping exploitation out of the process.